Founded by Austin Roberts in 2017, Note G provides software and technology consulting to companies and government agencies with a focus on teaching. We want to empower our customers to take ownership of their technology with confidence and deep understanding that can only come from working together to design and implement the right solutions collaboratively.
The future is happening faster and faster with each passing minute, and today's leaders, no matter how dedicated to keeping up with it they may be, are learning that the challenges of managing technical debt while evolving enterprise and customer-facing technology solutions is exceedingly difficult to balance without deep industry knowledge and the flexibility to phase out obsolete ways of doing business. This requires businesses and governments to know where they are headed, and also know what it will cost to adapt.
The current landscape of contractors and consultants know this, and they also know their customers will keep paying as long as they can't answer those questions without help. Their business models become parasitic, and each upgrade cycle draws their customers deeper into a walled garden, where they remain beholden to the consultants that should be helping them become more adaptive and flexible, not less.
At Note G, our vision is to make the benefits of exponential technologies accessible to all.
We're committed to open source. At Note G, we believe that open source technologies and methodologies are fundamental to keeping up with the pace of technological change while ensuring broad access that everyone can afford and anyone can learn (with a little effort, and maybe a little help from us).
We believe in diversity and inclusion. While it goes without saying that diversity is critical to ensuring a broad set of perspectives are considered when making decisions about how to solve a problem, that diversity is often an underutilized source of expertise. So at Note G, we take it a step further and practice inclusion as part of our commitment to diversity. Not only do we value diverse perspectives, we actively seek them out when making decisions, be they everyday matters or broad, strategic aims. In this way we can ensure that not only are diverse ideas available, but they actually see the light of day.
Design is a process that emerges from trying to optimally solve a problem. At Note G, we see design as a method to identify what is possible and then determine what is optimal, and it is only tangentially concerned with aesthetics. If design is an afterthought, solutions will be harder to come by, and optimal solutions are likely to be missed until it's too late to change course. Our design philosophy places honesty of materials, simplicity and scalability as the most important variables to consider within any design process, with an eye towards investing just the right amount of energy into the process before deciding on the best available solution. We know that design isn't about pretty pictures or flashy interfaces. It's about figuring out the right thing to do before you start doing.
We teach our customers how to do what we do, so you don't become dependent on us. If we were great at fishing, we'd teach you how, not sell you our fishing services. While we don't specialize in fishing, we do know a thing or two about how to build, scale and maintain technology solutions. We want our customers to know how when we're done, so we can focus on doing new, exciting things with new and repeat customers alike. Don't get us wrong, we hope you'll be so thrilled with the work we do together that you'll come back for more, but we don't want you to have to call us about what we did yesterday. We want you to call us with what you dream about doing tomorrow.
We're a U.S. company. We know that our global competitors may care deeply about their customers, but we believe that our customers in the United States, especially our customers in government, prefer to spend U.S. tax dollars at home. That's why we are proud to be a U.S. company, and why our U.S. customers are very important to us. We know it is often difficult to find the expertise you need without looking abroad, even if you'd prefer to spend your dollar in the U.S., and we're grateful for the opportunity to provide our U.S. customers with a no-compromises homegrown technological expertise they can be proud to support.
Quality is paramount. Call it what you want. We are committed to extra miles, fences painted on the back AND the front, and doing what's right, not what's easy or what's merely expected. We want to achieve the exceptional for and with our customers. To do that, we hold our commitment to quality as our most important value, the cornerstone of who we are. So if you are our customer, get ready to have your expectations exceeded, regardless of what you may expect in a given circumstance. Quality is not merely about what we do, it's about who we are.
Our mission is to teach great people to make great things to make the world work better. Note G was founded on the idea that too many great things are left undone, and that because great is often the enemy of good enough, there are too few great things. And while good enough is usually, well, good enough for the moment, it tends not to scale well over time, and demands more effort to maintain as more time passses. Great things, however, scale beautifully over time, and are designed to cohere with whatever the future may bring to augment (or even replace) them.
We named our company Note G in honor of Ada Lovelace, the world's first computer programmer. Ada Lovelace, daughter of Romantic poet and quixotic misanthrope Lord Byron, translated the design of Charles Babbage's Analytical Engine from French to English in 1843. The Analytical Engine was the first hypothetical device to use logic gates to enable a machine to perform logical operations based on a program (it would have used punch cards). Though it was never built, Ada Lovelace's translations brought the English-speaking world a vision of a machine that would one day serve as the inspiration for the world's first microprocessors. Our name, Note G, comes from the annotations of her translation of Babbage's design, because on that note, she wrote what is often credited as the very first computer program, making Ada Lovelace the world's first computer programmer. That's why we decided to call ourselves Note G.